Format match types, clean up keyword lists, and build better campaigns faster — free utilities designed for Google Ads work.
Formatting keywords is the easy part. Finding the right ones is where campaigns are won or lost. Zerith uses AI to surface low-competition keywords actually worth bidding on — and scores them by opportunity. Try it free →
These PPC tools are part of ToolTab — a free collection of browser-based utilities for marketers, PPC managers, and data workers.
Whether you're prepping a keyword list for upload, stripping match type brackets from an export, or building negative keyword lists — everything runs instantly in your browser. No spreadsheet macros, no paid tools, no wasted time.